For the 2012 Australian Coke summer campaign we printed the 150 most popular Australian names on millions of bottles and cans. It´s the most sucessful Coke campaign in Australia and due to popular demand we had to add another 50 names to the bottles.

 

 

 

 

At King Cross you could send an SMS and have your name on the billboard.

 

 

At Coke kiosks in Westfield people could get personalised ones made – 126,000 were printed within five weeks of launch.

On Facebook you could customize a can with any name and send it to a friend. 62,208 personalised virtual cans were made on Coke’s Facebook page in five weeks, which saw a 926% increase in posts.